Book marketing - does giving them away for free sell books?
Thursday, July 24th, 2008Not just since Google rolled out their Book Search program the debate about giving access to book content for free online has heated up. Opponents are convinced this will cannibalize book sales while proponents see it as a marketing factor: having the entire books indexed and at least in parts available online would make the [...]
Posted in books | 3 Comments »Tags: books, Creative Commons, Intellectual Property, Marketing